Land Rover Sales Jump 37 Percent to Make it the Fastest Growing Automotive Brand

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The new 2016 Range Rover Evoque leads the charge when it comes to the growth of the Land Rover company, which sold a total of 70,582 vehicles last year, for an unheard of 37 percent increase over the 2014 year. The Land Rover brand grew faster than any other brand on the market, in a year that included a 5.2 percent increase in vehicles sold overall. 2015 was also the busiest year of automotive sales ever. 

Land Rover Leads Auto Sales Growth

Land Rover sales have skyrocketed in the past few years because of the introduction of both smaller and more affordable crossovers that accompany more expensive vehicles, like the flagship Range Rover. At times, the British maker of off-road ready SUVs has even had a tough time keeping up with the demand for the premium trucks. Land Rover sales growth beat out the next runner up-Jeep-by more than ten percentage points.

This year sales shot up in the premium SUV market, thanks in part to low gas prices, and low interest rates. Land Rover debuted the new Discovery Sport at $37,455 MSRP, which is less than any other Land Rover currently available. This helped bring new buyers to the Land Rover brand, including active young drivers, which in the past might have looked at less prestigious brands. Apparently about 10 percent of the Land Rover SUVs sold in the United States in 2015 were the Discovery Sport, while the Range Rover Evoque made up about a fifth of the company's business, and the flagship Range Rover still accounted for a quarter of the brand's sales.

While Land Rover still didn't sell nearly as many sport utility vehicles as most of its rivals, that's not necessarily a bad thing-after all, not everybody wants to be driving carbon copies of the same small crossover. That's probably one of the reasons that the Land Rover brand has been growing so rapidly; a Land Rover offers a level of distinction that most other brands just can't match.

Come Visit Land Rover Hoffman Estates Today

If you're in the market for a new Land Rover then make sure you visit our local Schaumburg and Chicagoland area dealer, Land Rover Hoffman Estates, at 1051 W. Higgins Rd. in Hoffman Estates, just a few minutes south of I-90, or contact us online now to find out more about what we've got in stock.

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